cineplex app redesign

Role: UX Designer & Researcher
Team: UX Design & Research: Stefany Francoeur, Jane Fysh, Otto Cheung & Ashley Kugaraj
Duration: 2 weeks
Tools: Figma
Designed for: iOS

Cineplex is a beloved Canadian entertainment company, however, the Cineplex app currently has a 1.5 rating on the apple App Store.
For this reason we chose to redesign their app in order to allow Canadians to have have the smoothest user experience possible and enjoy using the app.

This is a conceptual design done during a 2 week sprint project.
In order to create a better user experience, we conducted a heuristic evaluation on the Cineplex app by looking at the main flow most users would go through: searching for tickets all the way to purchasing them.

We found 5 different usability issues and rated them on how severe they were by using the heuristic evaluation scale.
Take a look at the link below for more details!

Current Design